Auctions are a good way to sell a commodity that does not have a fixed or determined value i.e. when the seller is unsure of the price that can be achieved. Listed below are some of the positive effects of auction marketing:

Defined time to sell the property

With a known auction date, we know exactly when your property will sell. The date of the auction creates a sense of urgency with potential buyers and the auction process will put your property in the spotlight for all to see. The seller is in control of the timing, thus controlling the financial impact of carrying costs.

Get top dollar for your property

Auctions capture the momentum of the market as buyers pay premium prices. This upward momentum not only assures top dollar for the sellers’ property, but it also attracts a large number of potential buyers for your property. All taxes, insurance, interest and other costs will also have been eliminated and the property has topped the market in value. Auctions work best when bidders are allowed to make their own decisions regarding a property’s worth. If after the competitive bidding process of the auction, the final outcome should fall short of the seller’s predetermined expectations, the seller still has the advantage of accepting the offer. Again, the seller remains in control of the marketing process.

Competitive Bidding

In the auction process, the price of the property is negotiated upward through the competitive bidding of interested buyers. The current market value of the property is what a buyer is willing to pay at the time of sale. Auctions establish this value and eliminate guesswork in determining the asking price through negotiating multiple offers one at a time.

Ian Whittock and Evoque Claims and Appraisals will ensure a flawless auction to make your properties worth their value. Evoque Claims and Appraisals also provide bespoke Insurance appraisals and small claims reports to the high and mid net worth household insurance market. Designed to give both the client and the insurer peace of mind and relieves elements of under insurance, we give the insurer a full overview of the risk and gives both client and insurer a detailed breakdown of buildings and contents sum insured. Our claims reports are unique and not only gives the insurer an overview of the claim circumstances, it allows payment to be made quicker to the client.